You have a lot to offer your clients. Your products and services are good. Your expertise is valid. Your advice is useful. You know you can help those who have the problems you solve.
But how do you “talk” to clients on your website? How do you connect? How do you make them realise you're the one they're looking for?
You see it on a lot of websites: a page that is filled with links to other sites.
Maybe there's a page like that on your site?
The question is, should it be there? Is it doing more harm than good?
The correct answer is...depends.
First let's just clear up a spot of confusion...
I come across this often when it comes to links and building websites:
“But I've heard links are important for the search engines to find me and I want that. So I want lots of links! Let's make a link page...”
There are a plethora of systems available that can be used to build a website today. And more are coming on to the market all the time.
This makes it very difficult to decide which website system will be right for your company's website. What should you be looking for? How do you know which one is best? What are the professionals using?
We've been building websites for more than 10 years. After extensive research and testing, our website system of choice is still Joomla. (Read more about how we came to choose Joomla.) Here are our top 4 reasons why we prefer to build websites with Joomla:
Whether I'm planning a holiday trip and looking for places to stay en route...
....or whether it's 3am and I'm dead tired just outside Laingsburg, desperate for a place to sleep...
there are certain basics that should be on your accommodation website if you want me to stay:
There are many reasons why your connection to the internet doesn't work or why your email doesn't seem to want to come into your inbox.
Expert language and translation services can save you a lot more than just money!
Mistakes caused by poor communication may, at best, give your client a good giggle at your expense. At worst they can make you look inept and cause you to lose money.
When having a document copywritten, translated, edited or proofread, you need to understand what each service entails. There are small variations of definitions for each, depending on the company you're talking to. The most common definitions are explained below.
Many people are hesitant to do anything involving the internet as they don't have any background. A typical comment is "I’ve had some people come to see me about a website but I didn’t really understand what they were talking about. What does all that jargon actually mean?"
Most people who use a computer have heard the terms internet, service provider, e-mail and website. But a lot of confusion still seems to exist about exactly what each of these is and how they all link together.
One of the questions I get asked most when someone is starting their website is “How do I choose a domain name?” (For an easy explanation of what a domain name is, read The basic building blocks of any website
Your first step is to decide just how important it is to use your actual business name as your domain name.
If you had to ask any business what it wants and would always appreciate, I'm convinced it would say “More sales, please!” But as with any gift, you stand the chance of getting it wrong.
How exactly do you go about giving your business exactly what it wants? Actually, it's a whole lot easier than spending a day in the mall with the kids! You spend some time on the first thing visitors see when coming to your website: your home page.