How to use keywords to help your search engine rankings

Using keywords properly can help your search engine rankings.If you're looking at keywords as a way of improving your search engine rankings, it helps to remember that the main issue is not about the keywords but about the content they refer to.Search engines are interested in your content; your keywords help them decide what it's about and if it's useful enough to give to searchers.

Your keywords need to reflect themain messageconveyed in the content on a specific page. It doesn't help to list a long string of keywords that aren't used anywhere on that specific page.

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The dangers of using Outlook to send e-mail newsletters

Using Outlook for mass e-mailing can result in disaster.Why can't I use my normal e-mail program to send out my newsletter?

Normal e-mail programs (Outlook or Outlook Express - indeed, most desktop e-mail programs) can cause problems if you send an e-mail to more than 15 to 20 people at the same time.

What happens is that the e-mails all go out together and it can cause your Internet Service Provider (ISP) or other server hosting and sending your e-mail to think you're spamming. This can very negatively influence the way your mail is delivered.

Your ISP or hosting provider can block your entire e-mail address as that of a spammer and worse, can list you as a spammer. This will result in none of your mail getting delivered. You won't know, they won't inform you and you can't do much about it.

The IP address of the domain the e-mail is linked to may also be blocked. This may also negatively affect your website and you may have trouble with any subscriptions for auto responders or other lists you may be offering on your website. All in all, not a situation to get into.

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Why do bad websites exist? Reason 1

Bad websites exist - and this is the number one reason why.Reason number one:

See if this makes sense to you...

One day Bob walked into a car dealership and went up to Tom, the salesman.

“Good morning. I'd like a vehicle, please,” Bob said.

“Good morning, Sir. What do you have in mind?” said Tom.

“I don't really know. Just a vehicle,” said Bob a bit impatiently.

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Why do bad websites exist? Reason 2

Reason 2 why bad websites exist.The little word “free” accounts for a fair number of bad websites floating around on the web. How so?

First let's consider all the “free stuff” available on the net. From info to games to ebooks to video clips to software, a lot of things are available for you to acquire without spending any money. Among all these free goodies are free website builder programs.

“Whoo-Hoo!” yells George, a delighted business owner. “Now I can build my own website and not have to pay a web developer!”

And so he downloads the program, installs it on his computer and spends hours learning how to make the program create a page, put his text where he thinks it must go, building a menu and adding some pictures.

Eventually he manages to upload his website to a hosting provider and then he sits back and waits for the sales to start rolling in while he's sleeping. (And it better happen soon because all the hours and hours he spent on making his own website meant that he couldn't really pay attention to his business and cashflow is now a bit tight!)

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The do's and don'ts of business e-mail - Part 1

Business email - what to do and what not to doE-mail has become such a large part of our lives so quickly that many of us haven't really had time to consider the impact it's made on us and the way we communicate with each other.

The main thing we're aware of is that our inboxes are getting fuller each day. This means more to read and more e-mails to answer.

We used to be able to describe our work frustrations with little pictures of people buried under mountains of paperwork piled up on their desks. Now we need to draw people drowning in their PC's!

Pretending that e-mail is going to get less or go away won't help. It's definitely here to stay. To use it to communicate effectively with as many people as possible, e-mail, especially business e-mail, needs to follow certain guidelines.

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The do's and don'ts of business e-mail - Part 2

The do's and don'ts of business email - Part 2A few more pointers to consider to make your business e-mail as polished and professional as possible. (Part 1 is here.)

Your English teacher was right

  • Grammar & spelling may bring back bad memories from high school but they are still important. Bad grammar and spelling can quickly create the impression that the writer is sloppy, careless, lazy, doesn’t pay attention to detail (or doesn’t care about it) or a host of other negative ideas. Definitely not the image you want to portray when you’re doing business.

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Why do I need a website? Top 15 reasons

Questions to answer when deciding if you need a website."Every business must have a website."

By now you've heard or read this somewhere but you're not sure. Will a website work for your business, in your industry? How do you know if internet marketing is one of the marketing methods you should be using?

You’ll know you need a website if you answer yes to any of the following 15 questions.

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Which is better: men or women? Landrover or Jeep? Joomla or Drupal?

Joomla vs Drupal - which is better?The answer depends on who you're talking to. It also depends on exactly what performance / functionality / traits you are looking for.

So how did we arrive at the decision to focus on Joomla as our CMS of choice?

When we sat down to choose a primary CMS, we didn't start by listing all the systems available. We started with a list of what we wanted the system to be able to do.

Remé is in charge of programming and technical issues in our business; he's our resident techie. He “makes things work.”

I'm in charge of marketing. As such, I need to be able to translate geek-speak into something normal people can actually understand and show them how it can be useful to them. I'm not a techie. I can help myself pretty well when I have to but I'd much rather be writing and talking to people than being stuck in lines of code.

So we each came at the question of which system is best from a different angle:

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Common website fears that are costing you a fortune - Part 1

You don't need to be "I know I need to get a website for my business but I'm not good with computers and don't know what I'll be getting into. I'll do something about it later."

Sound familiar? Every day a business owner delays in getting his business known on the web is a day his competition gets to reach clients and make sales that could have been his. So why wait?

Let's take a look at one of the main reasons why a website experience can be perceived as confusing and complicated and show you just how quick and easy it can be...

“How does it all work, this website and internet marketing thing you’re talking about?”

We’ve found that just about nobody goes to the trouble of explaining the steps involved and people usually fear looking dumb /  unintelligent (everyone knows what a website can do, right?) by asking, so they rather just keep quiet. But this lack of basic information is not only frustrating, it can also end up being expensive!

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