What should you say when? And how?
Tips on copywriting for websites, e-mails, e-mail campaigns and auto-responders.
PS: Relax, there are no strict old English teachers watching over your shoulder here.
Whether I'm planning a holiday trip and looking for places to stay en route...
....or whether it's 3am and I'm dead tired just outside Laingsburg, desperate for a place to sleep...
there are certain basics that should be on your accommodation website if you want me to stay:
How do you feel when you're trying to buy something in a shop and you get stuck with a sullen salesman?
You know the type: won't look you in the eye, mumbles answers to your questions, doesn't try to help you or give you any info about the product, isn't interested in your or your purchase...
Most people I know give up in frustration and anger. They leave and go buy the product somewhere else...
Is your website doing the same thing to your potential clients - chasing them away?
Expert language and translation services can save you a lot more than just money!
Mistakes caused by poor communication may, at best, give your client a good giggle at your expense. At worst they can make you look inept and cause you to lose money.
When having a document copywritten, translated, edited or proofread, you need to understand what each service entails. There are small variations of definitions for each, depending on the company you're talking to. The most common definitions are explained below.
It's Saturday night. You're young, single and have been invited to the biggest party in town. You're excited and looking forward to a good time.
The party, held at a luxurious home in an upmarket suburb, is filled with lots of interesting and friendly people. You start making your way towards the bar to get a drink when an attractive guy steps in front of you, holds out his hand and says with a big flashy smile, “Hi, I'm Dick!”
“Oh good,” you think, “the fun's starting already...”