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Search engine info (2)
Picture this: you're travelling. You get hungry. Where do you look for a place to eat?
Probably at or near one of the big signs that say BURGERS, FAST FOOD, RESTAURANT or something like that.
People travel around the internet, often by using search engines. Search engine optimization is all about putting out your big sign where people can see it when they get hungry.
Search engine overview - what they do and what they want
To do any kind of business via your website, you first need to get visitors to your site. There are a couple of ways to do this. Search engine traffic is one of these ways.
Search engines are an important means of driving traffic to your website. But to get your share of this targeted traffic, you need to make sure your website is something the search engines like. To do this, you need a little background info on search engines, info like...
- What search engines do and what they want
- How does a search engine work?
- Meta tags and keywords
How to use keywords to help your search engine rankings
If you're looking at keywords as a way of improving your search engine rankings, it helps to remember that the main issue is not about the keywords but about the content they refer to.Search engines are interested in your content; your keywords help them decide what it's about and if it's useful enough to give to searchers.
Your keywords need to reflect themain messageconveyed in the content on a specific page. It doesn't help to list a long string of keywords that aren't used anywhere on that specific page.
