Elite IDEAS
Wednesday, February 08, 2012

Wondering how to use websites and internet marketing?

Get website and internet marketing insights reading the Elite Ideas blogIn the 8 odd years we've been building websites for small business owners, we've experienced and learnt quite a bit when it comes to websites and internet marketing. 

Recently we decided to put our various articles and comments about all things website related in one place. This blog is their new home.

So grab a cuppa, browse around and join the conversation. :-)
Tuesday, 24 January 2012 11:15

Should your website have a "links" page?

Should your website have a links page?You see it on a lot of websites: a page that is filled with links to other sites.

Maybe there's a page like that on your site?

The question is, should it be there? Is it doing more harm than good?

The correct answer is...depends.

Some links can be good for your website, some are definitely to be avoided.

First let's just clear up a spot of confusion...

I come across this often when it comes to links and building websites:

“But I've heard links are important for the search engines to find me and I want that. So I want lots of links! Let's make a link page...”

jooma_website_solutionThere are a plethora of systems available that can be used to build a website today. And more are coming on to the market all the time.

This makes it very difficult to decide which website system will be right for your company's website. What should you be looking for? How do you know which one is best? What are the professionals using?

We've been building websites for more than 10 years. After extensive research and testing, our website system of choice is still Joomla. (Read more about how we came to choose Joomla.) Here are our top 4 reasons why we prefer to build websites with Joomla:

What should be on your guesthouse website?Whether I'm planning a holiday trip and looking for places to stay en route...

....or whether it's 3am and I'm dead tired just outside Laingsburg, desperate for a place to sleep...

there are certain basics that should be on your accommodation website if you want me to stay:

Thursday, 02 December 2010 12:21

Why doesn't my internet / email work?

Checklist of possible reasons why your pc isn't workingThere are many reasons why your connection to the internet doesn't work or why your email doesn't seem to want to come into your inbox.

Here's a quick list of things to check before your call for your IT Technician:

Monday, 13 September 2010 12:37

Is your Contact Us page chasing people AWAY?

Is your Contact Us page making you look like a dodgy business?How do you feel when you're trying to buy something in a shop and you get stuck with a sullen salesman?

You know the type: won't look you in the eye, mumbles answers to your questions, doesn't try to help you or give you any info about the product, isn't interested in your or your purchase...

Most people I know give up in frustration and anger. They leave and go buy the product somewhere else...

Is your website doing the same thing to your potential clients - chasing them away?

Copywriting, editing and proofreading - the differencesExpert language and translation services can save you a lot more than just money!

Mistakes caused by poor communication may, at best, give your client a good giggle at your expense. At worst they can make you look inept and cause you to lose money.

When having a document copywritten, translated, edited or proofread, you need to understand what each service entails. There are small variations of definitions for each, depending on the company you're talking to. The most common definitions are explained below.

Wednesday, 03 March 2010 10:41

Internet FAQs

Many people are hesitant to do anything involving the internet as they don't have any background. A typical comment is "I’ve had some people come to see me about a website but I didn’t really understand what they were talking about. What does all that jargon actually mean?"

Most people who use a computer have heard the terms internet, service provider, e-mail and website. But a lot of confusion still seems to exist about exactly what each of these is and how they all link together.
Monday, 25 January 2010 12:48

The 7 basic building blocks of any website

The 7 basic building blocks of any websiteWhen it comes to websites, many of our current clients have admitted that the first time they asked someone for a website quote, they ended up feeling so confused and that they were about to be ripped off that they decided not to get involved in internet marketing at all. This is a sad state of affairs and in the long run it can cause a firm that really needs a website to lose money.

We've found that by providing some background info about what a website entails and what its basic blocks are, we help our clients to have a better understanding of what they are getting and how it all works.

The basic building blocks of any website are the following:

  1. A domain name
  2. The "look and feel" of the website (also called the design of the site)
  3. The development of the site
  4. The content to appear on the site
  5. The layout of the content
  6. The navigation / menu structure of the site (how to move between different pages, articles etc)
  7. Hosting
A number of other aspects can also be added to a website to add to what it can do and to achieve special purposes (e.g. image gallery, forms, e-commerce, etc), but the above list contains the basics for any site. 
Monday, 25 January 2010 12:18

Why do I need a website? Top 15 reasons

Questions to answer when deciding if you need a website."Every business must have a website."

By now you've heard or read this somewhere but you're not sure. Will a website work for your business, in your industry? How do you know if internet marketing is one of the marketing methods you should be using?

You’ll know you need a website if you answer yes to any of the following 15 questions.

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Have you seen...?

  • What should be on your guesthouse website?
    Whether I'm planning a holiday trip and looking for places to stay en route... ....or whether it's 3am and I'm dead tired just outside Laingsburg, desperate for a place to sleep... there are certain basics that should be on your accommodation website if you want me to stay:
    Read more...
  • Why doesn't my internet / email work?
    There are many reasons why your connection to the internet doesn't work or why your email doesn't seem to want to come into your inbox. Here's a quick list of things to check before your call for your IT Technician:
    Read more...
  • Is your Contact Us page chasing people AWAY?
    How do you feel when you're trying to buy something in a shop and you get stuck with a sullen salesman?You know the type: won't look you in the eye, mumbles answers to your questions, doesn't try to help you or give you any info about the product, isn't interested…
    Read more...
  • What's the difference between Copywriting, Translation, Editing & Proofreading?
    Expert language and translation services can save you a lot more than just money! Mistakes caused by poor communication may, at best, give your client a good giggle at your expense. At worst they can make you look inept and cause you to lose money. When having a document copywritten,…
    Read more...
  • Internet FAQs
    Many people are hesitant to do anything involving the internet as they don't have any background. A typical comment is "I’ve had some people come to see me about a website but I didn’t really understand what they were talking about. What does all that jargon actually mean?"Most people who…
    Read more...